The Bar & Bistro at Tintagel Brewery approached South Westerly to design and produce custom-printed parasols for their bistro garden. The objective was to enhance the overall dining experience by offering patrons an optional shaded space at each outdoor table. The request for a sleek aesthetic led to the selection of a sophisticated black cotton-canvas for the parasols. This choice not only provided a timeless and elegant appearance but also offered durability to withstand the outdoor elements, ensuring a long-lasting investment for the bistro. The Bar & Bistro’s name and logo was subsequently printed onto each of the parasols panels. The decision to screen print these elements in crisp white on each panel of the parasol ensured visibility from various angles. This strategic branding effort created a cohesive and immersive experience for patrons, aligning with the bistro’s commitment to quality.

The installation of these custom parasols has significantly transformed the bistro garden, fostering a sense of unity and brand presence. The well-coordinated design allows The Bar & Bistro’s branding to be seamlessly integrated into the outdoor space, making it instantly recognisable and reinforcing a consistent visual theme throughout the garden. The parasols, strategically placed at each outdoor table, not only serve a functional purpose by providing shade but also act as effective brand ambassadors, subtly promoting the establishment’s identity to diners and passersby. The success of this collaboration between South Westerly and The Bar & Bistro at Tintagel Brewery underscores the importance of thoughtful design and strategic branding in creating a cohesive and visually appealing outdoor space. The custom-printed parasols not only meet the functional requirements of providing shade but also contribute to the overall ambiance of the bistro garden, leaving a lasting impression on patrons and enhancing the establishment’s brand visibility.