The Isle of Wight Distillery required some printed parasols to enhance the ambiance of their on-site Mermaid Bar. The parasols were designed to provide shade on the bar terrace, creating a comfortable and inviting space for patrons to enjoy the distillery’s offerings. The choice of navy blue cotton-canvas for the parasols, adorned with the name and logo of thier signature spirit Mermaid Gin, not only complemented the coastal theme but also reinforced the brand’s identity.

In addition to the printed parasols, South Westerly manufactured Mermaid Gin branded deckchairs for the Isle of Wight Distillery. Unlike the parasols, these deckchairs offered a more versatile application. While they were intended for on-site use at the distillery, they were also designed for deployment at various events and festivals. The deckchairs, featuring the same navy blue cotton-canvas with Mermaid Gin’s branding, served as mobile billboards for the Isle of Wight Distillery. Their presence at events not only provided patrons with comfortable seating but also effectively generated brand awareness, creating a visual connection between the company and its exceptional spirits.

The success of this collaboration extends beyond the immediate functionality of the parasols and deckchairs. The printed parasols enhance the customer experience at the on-site Mermaid Bar, while the deckchairs contribute to brand visibility in a diverse range of settings. This case study showcases how thoughtful design and collaboration can result in products that seamlessly blend utility with brand promotion, contributing to a memorable and cohesive brand experience for both the Isle of Wight Distillery and its customers.