Printed Parasols for Bective Stud Farm
Bective Stud Farm, nestled in the picturesque countryside of Meath, Ireland, is a haven for horse enthusiasts and nature lovers alike. With over 50 horses and luxurious guest accommodations, this rural stud farm has created a serene environment for visitors. In pursuit of offering an exceptional dining experience, the farm management sought to enhance their al fresco dining area outside the tea rooms. The solution came in the form of practical, stylish, and hardwearing printed parasols manufactured by South Westerly.
By combining practicality, style, and durability, the parasols have not only elevated the dining experience but also contributed to the overall charm of the farm’s picturesque surroundings.
The Project in Detail
Bective Stud Farm prides itself on its commitment to providing guests with a tranquil and enchanting setting. The farm boasts a collection of thoroughbreds, mares, foals, and yearlings in beautifully maintained stables and paddocks. The luxurious guest accommodations, comprising five apartments, allow visitors to immerse themselves in the farm’s natural surroundings while enjoying the rich equestrian culture.
The challenge at hand was to create an inviting and comfortable al fresco dining area outside the tea rooms. With Ireland’s unpredictable weather, providing shelter from both the sun and occasional rain showers was a top priority. The farm aimed to enhance the overall experience of their patrons and ensure they could enjoy freshly brewed hot drinks and delectable treats while being surrounded by the stunning natural beauty of the farm.
To address this challenge, Bective Stud Farm partnered with South Westerly, a renowned manufacturer of outdoor solutions. South Westerly’s expertise lay in crafting high-quality, practical, and stylish parasols. Together with the farm’s management, they designed printed parasols that not only offered protection from the elements but also added a touch of elegance to the tea room’s outdoor seating area.
South Westerly manufactured a series of parasols that were custom-designed to meet Bective Stud Farm’s specific needs. These parasols featured a combination of practical and aesthetic elements:
Hardwearing Materials: The parasols were constructed using durable, weather-resistant materials that could withstand the Irish climate, ensuring longevity and reduced maintenance.
Stylish Design: Each parasol was adorned with a custom-printed design that reflected the farm’s equestrian heritage, creating an ambiance that harmonized with the rural surroundings.
Practical Features: The parasols included easy-to-use mechanisms for opening and closing, ensuring convenience for both guests and staff. Additionally, they provided ample shade during sunny days and protection from light rain.
Branded Identity: The inclusion of the Bective Stud Farm logo and branding on the parasols served to enhance the farm’s image and foster a sense of community among patrons.
Project Outcomes
The introduction of South Westerly’s printed parasols transformed the al fresco dining area outside the tea rooms at Bective Stud Farm. The benefits included:
Enhanced Guest Experience: Patrons could now comfortably enjoy their hot beverages and sweet treats while being sheltered from the elements.
Aesthetic Appeal: The stylish parasols added a touch of sophistication and elegance to the tea room’s outdoor setting, further enhancing the farm’s aesthetic.
Branding Opportunities: The branded parasols reinforced the farm’s identity and created a lasting impression on visitors.
Durability: The hard-wearing materials ensured that the parasols remained in excellent condition, minimising maintenance costs.
The collaboration between Bective Stud Farm and South Westerly in implementing printed parasols successfully enhanced the farm’s al fresco dining area, making it an inviting space for guests. By combining practicality, style, and durability, the parasols have not only elevated the dining experience but also contributed to the overall charm of the farm’s picturesque surroundings. This case study showcases how a simple addition like printed parasols can have a significant impact on creating an idyllic outdoor dining experience.
